Louvre Abu Dhabi

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Louvre Abu Dhabi

The Louvre Abu Dhabi is an art and civilization museum, located in Abu Dhabi, United Arab Emirates. The museum is located on the Saadiyat Island Cultural District.

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Project overview

A complex, multi-tier project to help launch one of the world’s biggest galleries – to the Middle East. The website needed to take influence from the strong parent brand, yet also have its own Middle East identity and user experience.

Platform

Our Role

Objectives

Problems

The biggest concern with this project was speed. Launching a gallery site, especially one such as the Louvre, requires hi-spec design, content, and images, let alone integrations into event-booking systems, payment gateways, and CRM systems.

Challenge

To mitigate the speed issues, the team spent a lot of its focus on ironing out any technical obstacles ahead of development. This enabled the team to navigate known unknowns, and plan around them.

The biggest challenge came during COVID-19 when the team had to build a timed ticket flow so visitors could safely navigate the museum.

Solution

The finished project is built on Sitecore, integrates with Microsoft Dynamix and sits on an Azure stack. The whole flow is built using multiple templates and components, so campaign sites can easily be delivered quickly.

Outcome

The Louvre site is a digital shop window for the gallery; users can visit, research, select shows, shop and checkout within minutes. It is perfect precursor to actual visits to the gallery itself.

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Accelerating Brand Valuation Through Digital Innovation.

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Style Guidelines

Here are a few samples of the UI guidelines which were used in the build, plus the modifications that were undertaken to give the finished article its own identity.